Tackling PFAS – The “Forever Chemical” in Your Drinking Water
For decades, communities around the world have been unknowingly exposed to a class of industrial chemicals known as PFAS — short for per- and polyfluoroalkyl substances. Scientifically classified as “forever chemicals” because they don’t break down naturally, PFAS are used in everything from non-stick cookware to firefighting foams. Once in the environment, they can persist for generations, seeping into soil, waterways, and ultimately, our drinking supply.
Studies have linked PFAS exposure to a range of health risks, including certain cancers, thyroid disease, immune system suppression, and developmental problems in children.
The most concerning part? PFAS contamination has been detected in many municipal water systems across Australia and around the globe — often at levels far exceeding the latest health advisory limits. In some cases, residents have been unknowingly consuming these toxic chemicals for years, as traditional water treatment plants are not equipped to remove them.
A Proven Solution
- The Doulton Ultra Sterasyl Filter offers a powerful line of defence against this hidden threat.
- Removes over 99% of PFAS from drinking water, safeguarding your family’s health.
- The only ceramic gravity water filter in the world certified to NSF 42/53/372/401 standards, guaranteeing independent verification of performance.
- Eliminates virtually all contaminants except fluoride, ensuring the water you drink is as pure as nature intended.
Why it matters
Unlike other filter cartridges, the Doulton Ultra Sterasyl Filter doesn’t just improve taste and odour — it tackles the real dangers you can’t see or smell. By substantially reducing PFAS levels, it helps to lower the risk of long-term health problems caused by these persistent chemicals.
For households concerned about water safety, especially in areas where PFAS contamination has been reported, this filter provides peace of mind backed by science and certification.
Clean water should be a right, not a risk.
With the Doulton Ultra Sterasyl Filter, you can take control of what’s in your glass — and what’s not.

from other sources, filtering can significantly improve its quality and safety.
The advantages of filtering your drinking water are numerous. Firstly, it improves the taste and odor of the water. By eliminating unwanted chemicals and pollutants, filtered water tastes fresher and cleaner, making it more enjoyable to drink. Secondly, filtration removes harmful substances such as bacteria, viruses, heavy metals, pesticides, and chlorine. This ensures that the water you consume is healthier and reduces the risk of waterborne illnesses.





